Case study
SOVA
Daily wellness strips that dissolve in seconds — no pills, no powders, no water.
Overview
The brief
SOVA needed a store that could sell a brand-new product format — oral wellness strips — to a cold audience fast. Bold enough to stop the scroll, simple enough that "peel, stick, go" felt true instantly.
Colour palette
The colours behind it
Primary#dffe11
Ink#0b0b0c
Background#faf9f4
Design breakdown
How it's laid out
1
HomepageThe highest-converting real estate on the site, so nothing here is decorative. "STRIPS. NOT SUPPLEMENTS." picks a fight with the category in four words, and the category pills let visitors self-select before they scroll. Yellow appears only on the CTA and rating — pure signal, not decoration.
2
Product PageAnswers "how do I use this" in three steps, fast. The Bundle of 60 is flagged "Most Popular" to nudge order value up without forcing it. Lifestyle imagery keeps the page feeling like a campaign, not a spec sheet.
3
IngredientsTrust is the biggest barrier for any ingestible product, so I gave each mushroom its own card with a real photo, plain-English benefit, and dosage. The soft pastel backgrounds keep four similar photos visually distinct at a glance. It sits right where skepticism peaks — after the hook, before the ask.
4
Earn PageGiven the same weight as a product page, not buried in a footer, since creator sales are a core channel here. The offer (free product, 15% commission, personal code) leads before any ask. Real creator selfies over studio shots help applicants picture themselves in the role.
5
Cart DrawerBuilt to upsell without feeling like an upsell. "Complete Your Routine" reframes cross-sell as habit-building, matching the brand's whole premise. The free-shipping bar and savings callout give a live reason to add one more item before checking out.
AI content
Campaign imagery used on this site
All images shown here were created using AI.
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